New World Showroom
Space Project
Zhongshan, China
158.52 m²
2020
Project Leader: Keven Wong, Fanmie
Lead Architect: Shuting Mao
Design Team: Yanyu Fan, Oliver Deng, Yunheng Huang (Intern), Yuni Chen (Intern)

The simple design language with high-grade materials dramatically highlights the "simplicity and abundance"
in the contradiction of space.


Challenge
The poor design of the civil units and the many problems with the structural layout and space setting do not reflect the value of the same size section.


After the 2020 epidemic, what
leads Zhongshan towards the Guangdong-Hong Kong-Macao Greater Bay Area luxury resi-
dential model market?
The "exquisite" decorative symbols of traditional showrooms can no longer please them, and only the "power" of space is leading the future direction. Advocate "Let one room become the scenery of another room!". is the most successful element of this project.


Result
Create high-quality large model apartments to showcase the "demarketing" experience.

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