哲迳建筑

2017
IU Hotel

A  acquaintance landlord of our firm owned a small piece of land, at the junction of Dongfeng Avenue and East Fu Road. Because the Beijing-Zhuhai line 105 State Road is nearby, the vehicles flocked during the daily route of the Xinsha bridge. At the very beginning, when the landlord initially commissioned our firm to design a large outdoor billboards here, especially in such sections of traffic jams frequently, so that the past vehicles can be seen far.


Lot property is commercial land, even though the land is not large, the firm can significantly perceive its high commercial value, especially in the city such a special place. The owner is ready to design a building that can be recognized, at least not to be annoying in this turning position. Based on the idea that the owner can achieve their original idea, our design is to set up the shop at the bottom, consider setting up the flexible apartment office on the second to fifth floor.


Because of the cost, the facade design considered the overall, compact and simple effects. While in the corner of the position, the arc changes and solid color design has become  the impressive scene people never forget.


Taking into account the direction of several different cars coming, in order to maximize the effectiveness of advertising, curved angle of the facade design play a very important role.


Shortly after the completion of this project, IU hotels would find the owners, because they fancy the building that is easy to identify as a landmark image. And they wanna create a specific IU brand hotel only in Dongfeng. At the same time, different large real estate developers also fancy the location and scale of billboards.


Simple and powerful shape of Architecture asked many of the drivers passing-by Zhongshan to memorize this landmark. The architecture is not only got the citizens recognition and praises, but also left a piece of good memory for our firm as a urban architecture designer.